Work
Brand, App, Motion, 3D

Openstore

Footage from Openstore

OpenStore is backed by Founder’s Fund and Atomic, having acquired 40+ ecommerce brands on Shopify, and over 2 million customers. They approached us to develop a new social shopping experience that stood out and emphasized the value of its boutique brands via new content strategy and user experience.

Openstore
Footage from Openstore

DESIGN NOTES

We were able to create stopping power for animated 3D content in the app that keeps users deeply engaged in testing; not only testing, this content can be used to great effect in digital advertising.

Given the dynamic content, the app experience itself needed to rise to new levels of interactivity, including butter-smooth motion design and moments of surprise - including our adaptive picture preview window.

Footage from Openstore
Openstore
Footage from Openstore

PRODUCTION

OpenStore already had a frontend team, and elected early on to be responsible for implementing the design work. ONTO was able to directly integrate into their teams, providing exceptionally rapid, complete motion designs for UI that gave OpenStore’s engineering team more time to execute. Our tooling made pulling exact specifications for designs effortless.

Footage from Openstore
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